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Levi's® #501CT #LevisContest Official Rules

1.NO PURCHASE NECESSARY: Making a purchase will not increase your chances of winning a prize. The "Levi's® #501CT #LevisContest" Giveaway (the "Giveaway") sponsored by Levi Strauss & Co. (the "Sponsor") begins on March 21, 2015 at 12:00:01 AM Pacific Time ("PT") and ends on April 30, 2015 at 11:59:59 PM PT (the "Giveaway Period"). Void outside the 50 United States and D.C. and where prohibited by law.

2.Eligibility: The Giveaway is open to legal residents of the fifty (50) United States and District of Columbia who are eighteen (18) years of age or older at the time of entry. Employees of Levi Strauss & Co., its subsidiaries, affiliates, divisions, advertising and promotion agencies, individuals engaged in the development, production or distribution of materials for this Giveaway, and members of the immediate families (defined as including spouse, biological, adoptive or step-parents, children, grandparents, grandchildren, siblings and each of their respective spouses, regardless of where they reside) or households (whether related or not) of any of the above are NOT eligible to enter.

3.How to Enter: You must have an Instagram account to enter. If you do not have an Instagram account, you can sign up for one free here: A) Step #1: Upload images of your 501 CT jeans using "#501CT" and #LevisContest on Instagram. Step #2: Go to and follow that page. From March 21– April 30, the Sponsor will select a winner twice a week based on eligible entrants' submission that is tagged with #501CT and #LevisContest. If it is discovered that an entrant has attempted to enter with multiple e-mail addresses, social media accounts or under multiple identities, or uses any other method or device to enter multiple times during the Giveaway Period, such entrant will be disqualified. Entrants are solely responsible for Internet connectivity, software and/or hardware that may be required in order to submit an entry. All entries must be submitted in accordance with these Official Rules; no other method of entry into this Giveaway will be permitted. Entries will not be acknowledged or returned. Entries must be made by an individual only. Group entries are prohibited. By participating in the Giveaway, you fully and unconditionally agree to abide by and be bound by these Official Rules and the decisions of the Sponsor, which shall be final and binding in all matters related to the Giveaway.

#501CT #LevisContest User-Generated Images: Any image contained in the entrant's #501CT #LevisContest submission that, in Sponsor's sole and absolute discretion, is considered inappropriate, offensive or not in keeping with the Sponsor's image will be disqualified. Sponsor may disqualify such entry at any point during or after the Giveaway Period. Sponsor may disqualify an entry if it includes any content which, in Sponsor's opinion, is unsuitable for publication in connection with this Giveaway. Additionally, all images included in an entrant's photo submission must comply with the following guidelines:

  • • Image must NOT include images of third parties/people, who have not expressly authorized entrant to display their image, likeness or otherwise use such image or likeness.
  • • Image must NOT contain material which is (or promote activities which are) sexually explicit, obscene, pornographic, violent (e.g., relating to murder, cruelty, abuse, etc.), discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g. underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, or harassing or which is otherwise inappropriate in the sole discretion of the Sponsor, nor may image contain any derogatory references to Sponsor or any other person or entity.
  • • Image must not contain or transmit any materials that contain software viruses or other computer code, files or programs designed to impair, limit, interfere with or cause harm to any communications network operated by the Sponsor or the computers of any individual or entity participating in or otherwise associated with the Giveaway.
  • • Image may not contain personally identifiable information about the entrant or any other person, such as last name, address, phone number, email address or any contact information.
  • • Image may not portray a dangerous stunt.
  • • The display or use of an image in this Giveaway must not violate any agreement to which entrant or any other person who assisted in making your image is a signatory or party.

4.Grant of Rights: By creating and submitting a #501CT #LevisContest photo entry into the Giveaway, each entrant hereby irrevocably grants, transfers, sells, assigns and conveys to the Sponsor all present and future right, title and interest of every kind and nature whatsoever, including, without limitation, all copyrights, and all rights incidental, subsidiary, ancillary or allied thereto (including, without limitation, all derivative rights) in and to the images depicted on the Instagram channel for exploitation throughout the universe, in perpetuity, by means of any and all media and devices whether now known or hereafter devised without consideration or attribution to you, or review or approval by you, and without compensation of any kind or additional notice to you.

By creating and submitting #501CT #LevisContest image entry into the Giveaway, each entrant acknowledges and agrees that entrant will not now or in the future be paid or compensated in any way for his/her entry or for granting the Sponsor any of the rights set out in these Official Rules. Entrant further acknowledges that Sponsor is not obligated to make use of any of the rights granted in these Official Rules.

Sponsor shall have the right, in its sole discretion, to edit, composite, morph, scan, duplicate, or alter the #501CT #LevisContest image submission for any purpose which Sponsor deems necessary or desirable, and each entrant waives any and all so-called moral rights they may have therein. Each entrant hereby acknowledges that such entrant does not reserve any rights in or to the #501CT #LevisContest submission or images.

5.Winner Selection: Once a day for the duration of the Giveaway (from March 21 to April 30 2015) eligible submissions received will be entered for a chance to win. Winners will be selected at random each twice per week. One grand prize winner, selected at random from eligible entries, will receive one custom, made-to-order pair of jeans created by the Levi's Master Tailor in SF, coach airfare for two, and a two-night stay at a hotel in SF or NYC. There will be 2-3 winners per week, with the grand prizewinner selected during the week of contest close (week of April 26th).

6.Prizes / Approximate Retail Value:

  • a. Grand prize Lot 1 Experience: $1,000, Airfare/Hotel: $2,400 (chosen final week)
  • b. $50 Gift cards (10 count): $500 (2 per week awarded)
  • c. $100 Gift cards (5 count): $500 (1 per week awarded)
  • d. $501 Gift card (1 count): $501 (1 chosen the next to last week)

Trip package includes roundtrip coach-class air transportation from an airport near winner's home (determined by Sponsor) to New York, NY or San Francisco, CA (destination chosen by winner); two (2) nights' accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); and travel agent services. Winner must complete the trip within one (1) year from the drawing date or prize will be forfeited. Trip must be booked at least twenty-one (21) days prior to departure. Travel and accommodations are subject to availability and blackout dates. Travel must be round trip and taken before November 30, 2015. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in this Giveaway, and those set forth by the Sponsor's airline carrier of choice as detailed in the passenger ticket contract. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of winner. Unless child or ward of winner, travel companion must be eighteen (18) years of age or older as of the date of departure or a sibling/friend of winner with the appropriate parental permissions and releases and must travel on same itinerary and at the same time as the winner. If winner is a minor in his/her state of residence, travel companion must be winner's parent/legal guardian. Travel companion must execute liability/publicity releases prior to issuance of travel documents. Winner must provide Travel restrictions, conditions and limitations may apply. If in the judgment of Sponsor air travel is not required due to winner's proximity to prize location, ground transportation will be substituted for round trip air travel at Sponsor's sole discretion. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Approximate Retail Value ("ARV") of all prizes: $4,901. Actual value may vary based on airfare fluctuations and distance between departure and destination. Gift cards are subject to the terms and conditions of the issuer.

7.Potential Winner Notification: Potential prize winners will be notified via Instagram within twenty-four (24) hours of the winner selection date. If a potential prize winner fails to respond to the Instagram message within twenty-four hours of notification attempt, or if the prize notification message is returned as undeliverable, the potential winner will be disqualified and an alternative potential winner will be selected. Entrants may be required to provide proof of eligibility in any manner Sponsor deems appropriate as a condition of receiving a prize.

8.Other Conditions of Participation: One prize per person or household. Prizes may not be transferred or assigned. No prize substitution will be allowed. Sponsor reserves the right to substitute a prize of equal or greater value if the advertised prize becomes unavailable. By accepting a prize, the winner agrees to Sponsor's use of winner's name, city and state of residence, statements about the Giveaway and/or likeness for publicity, advertising and promotional purposes in all media worldwide (including but not limited to social media) without limitation and without further compensation or notice (unless prohibited by law). Once the prize or prize element has been delivered to the winner's residence via delivery-confirmed mail or courier, the prize is considered "awarded." All prizes must be fulfilled before November 30, 2015. All income taxes on any prize awarded are the sole responsibility of the prize winner. All entries become the property of Sponsor and will not be acknowledged or returned except as provided herein. By entering, Giveaway entrants acknowledge compliance with these Official Rules, including all eligibility requirements. By participating, entrants agree to release Sponsor, Instagram and each of their respective parent companies, affiliates, subsidiaries, divisions, wholesalers, retailers or distributors or advertising and promotion agencies and each of their respective officers, directors, employees, agents or representatives (collectively, "Released Parties") from and against any and all claims, demands, losses and liabilities of any nature whatsoever, which entrant may now or hereafter be entitled to assert, including but not limited to, any death, injury, loss of enjoyment, damage to computer equipment, or other harm or loss of any nature whatsoever caused or contributed to by participation in the Giveaway, and/or in connection with the awarding, receipt and use or misuse of the prize (if awarded to him/her), and/or claims based on publicity rights, defamation or invasion of privacy. Released Parties are not responsible for (i) entries that are lost, late, stolen, damaged, garbled, destroyed or misdirected; (ii) any problems or technical malfunctions, errors, omissions, interruptions, deletions, defects, delays in operation or transmission, communication failures or human error that may occur in the transmission, receipt or processing of entries, or for destruction of or unauthorized access to, or alteration of, entries; (iii) failed or unavailable hardware, network or, software; (iv) causes beyond Sponsor's reasonable control that jeopardize the administration, security, fairness, integrity or proper conduct of this Giveaway; (v) incorrect or inaccurate entry information whether caused by entrants or by any of the equipment or programming associated with or utilized in the Giveaway; (vi) any typographical or other error in any printing or advertising related to the Giveaway, in the administration or execution of the Giveaway, or in the announcement of prize winners, or (vii) cheating or fraud by any entrant.If for any reason this Giveaway cannot be executed as planned, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor that corrupt or affect the security, administration, fairness, integrity or proper conduct of this Giveaway, or if this Giveaway is compromised or becomes corrupted in any way, electronically or otherwise, Sponsor reserves the right to terminate this Giveaway. If this Giveaway is terminated before the original end date, the Sponsor will select the prize winners from among all valid, non-suspect entries received as of the time/date of termination of the Giveaway.


Any entrant who is notified that he or she has won is the potential winner until Sponsor determines, in its sole discretion, that the entrant is eligible to win in accordance with these Official Rules. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. By participating, each entrant agrees that (a) any and all disputes, claims and causes of action arising out of, or connected with, this Giveaway or any prize (if awarded to him/her) shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate state or federal court located in San Francisco, California, and litigation and/or trials will be decided solely by a judge. ENTRANT WAIVES TRIAL BY JURY IN ANY SUCH ACTION(S); (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including but not limited to costs associated with entering this Giveaway, but in no event attorneys' fees; and (c) to the extent allowed by applicable law, under no circumstances will entrants be permitted to obtain awards for, and entrants hereby waive all rights to claim, punitive, incidental and/or consequential damages and/or any other damages, other than out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrants' rights and obligations, or the rights and obligations of the Sponsor in connection with the Giveaway, shall be governed by, and construed in accordance with, the laws of California, without giving effect to any choice of law or conflict of law rules (whether of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than California.

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Giveaway-related materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern and control.

9.Winner's List: To receive a list of the prize winners, mail a stamped, self-addressed envelope accompanied with a signed, hand-printed request to "Levi's #501CT #LevisContest Winner's List," c/o [Social Media Manager] 1155 Battery St, SF CA 94111. All requests must be received by May 30, 2015.

10. Sponsor: Levi Strauss & Co: 1155 Battery Street, San Francisco, CA 94111-1203.

Any questions, comments or complaints regarding this Giveaway must be directed to the Sponsor only, and NOT to Instagram. You understand that you are providing your information to the Sponsor and not to Instagram. The information you provide will be used in accordance with the privacy statement of Levi Strauss & Co., which is available at