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Assorted new 501® stylesAssorted new 501® styles

The Fit That Started It All

HAPPY 501® DAY!

Rotating on model imagery and flat lays of new 501® stylesRotating on model imagery and flat lays of new 501® styles

THE FIT THAT STARTED IT ALL

HAPPY 501® DAY

Levi’s® 9Rivet “Waist Overalls”

The Oldest Pair of Blue Jeans in Our Archives

Say hello to 9Rivet, dating back to 1873 or ’74 (tbh, they have a…scent). Why the name? They’re our only archived pair of denim jeans with 9 rivets instead of the usual minimum of 11—a signature trait of the earliest Levi’s® “waist overalls” with unriveted back cinches. The original’s preserved in a fireproof safe, but our Stitch-for-Stitch reproduction is now out and about (and scent-free), ready to star in your denim collection.

Crafted from 9 oz. Plain Selvedge Cone Mills White Oak Denim. Limited edition of 800.

GIF of different laydown images of the LVC 9 Rivet Jean.

Giddy Up

LEVI’S® PRIDE 2024

This season, we’re celebrating queer joy through self-expression—with a collection inspired by LGBTQIA+ rodeo culture from the ’70s to today.

2024 Pride Collection product.
Models in new men's summer styles

NEW FOR HIM

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Models in new women's summer styles

NEW FOR HER

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