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Levi Strauss & Co.'s Privacy Policy

This online Privacy Policy was last updated on April 21, 2010.

(Please also review our online Terms & Conditions, which are linked at the bottom of our web pages and which govern many the User-Generated Content and related features, as explained therein.)

Levi Strauss & Co. is deeply committed to maintaining the privacy of all online visitors to its family of websites, including: www.levistrauss.com | www.signaturelevistrauss.com | www.levi.com | www.dockers.com | http://goforth.levi.com. Our websites have different purposes and functionalities. We explain these differences in this Privacy Policy, so please read it carefully.

We are interested in hearing your ideas on how we can improve the way we collect and use your information. Email your suggestions here. We want to make your experience on Levi Strauss & Co.'s websites as satisfying and safe as reasonably possible.

1. Our Commitment

Transparency
We tell you in advance what information we collect from you, what information may be collected about you by third parties on our site, how we intend to use any information we collect and how long we keep it.

Choice
We will give you control over how we use the data you give us. We will not share your Personally Identifiable Information or any other sensitive information you give us with third parties unless we first obtain your consent. We also will give you the opportunity of opting out of other uses that we make of any of the information you provide to us. If we change our Privacy Policy in any material way we will obtain your consent before changing the way we use your Personally Identifiable Information.

Security
We will implement reasonable security measures, including Secure Socket Layer (SSL) encryption technology and other tools to protect all the information we collect about you on our websites. We will retain your Personally Identifiable Information only for the time necessary to achieve the disclosed purposes.

2. What Information We Collect and How We Collect It

What Information Do We Collect?

We collect two types of information on our websites:

Personally Identifiable Information ("PII")
Any information collected from you by us that includes your name, physical address, e-mail, phone number, fax number, and credit card information. PII also includes your browsing history if that has been linked to your email address.

Public Information
All Information other than PII. For example, any information that you share about yourself in an open format (e.g., on a social network, in user-generated content elements of our websites, etc.), will be considered Public Information. This includes information that would otherwise be considered PII if we had collected it from you.

We collect PII and/or Public Information depending on the purpose and functionality of each website. There may be parts of our websites where third parties collect information about you. Such areas will be clearly marked so that you will know if you are submitting your information to a third party (e.g. to a social network).

How Do We Collect Information?

We collect Personally Identifiable Information when you register for promotional emails, set up a shopping account, purchase goods contact customer service, and post items on our user-generated content sites (such as Go Forth) or engage in other interactive features with our sites (e.g., consumer opinion surveys). Please also review our online Terms & Conditions, which are linked at the bottom of our web pages and which govern many the User-Generated Content and related features, as explained therein.

We collect Public Information through various means, including, the use of "cookies" and "web beacons." Cookies and web beacons work together to collect and process information regarding how your computer interacts with our Levi's® (www.levi.com) and Dockers® (www.dockers.com) websites. This information is used by our business partners, Razorfish and GSI Commerce, to improve our websites and enhance our product offerings and promotions.

Information collected by third parties on specially marked areas of our websites is not within our control.

What is a cookie?

A "cookie" is a computer file that acts as an identification card for your computer. When you visit our Levi's® or Dockers® sites, unique cookies are placed on your browser by our business partners, Razorfish (and its technology partner, Atlas, along with several partnered Networks of Publishers) as well as GSI Commerce. The purpose of the cookie is to distinguish your browser from all other browsers that visit our sites. By recognizing your browser, we can serve you better. For example, the cookies allow us to hold the selections in your shopping cart when you navigate away from the order page and then return to complete the order; because of the cookie, you don't have to start over with your shopping. We can also keep track of what pages of our website your browser visited and whether you purchased a product. That way we can measure such things as how effective our advertising campaigns have been. Working with our partners Razorfish (and its technology partner, Atlas, along with several partnered Networks of Publishers) we also use cookies to track your interests and then provide you with customized banner ads that we think will be more useful than randomly-generated ads because they are based on your past purchases and page visits to our Levi's® and Dockers® sites.

What is a web beacon?

When you visit our Levi's® or Dockers® sites, web beacons, which are managed by our business partner, Razorfish, will recognize specific cookies that have been placed on your browser by us and by Networks of Publishers ("Publishers" are content sites that sell advertising space on their sites) that are partnered with Razorfish. Web beacons can convey information that a browser with a recognized cookie has accessed a page or a certain part of a page on our website, depending on where the web beacon is located on the Levi's® or Dockers® website. For example, a web beacon located on our purchase confirmation page will record that a browser with a recognized cookie accessed that page which means that we can conclude that the browser was used to purchase a product. The web beacon does not, however, tell us that you specifically (by reference to PII) have purchased a product because the cookie is only the browser's identification card; it is not your personal identification card. (In other words, none of the information obtained by the web beacon is connected to any Personally Identifiable Information).

We use web beacons to measure the effectiveness of our advertising campaigns and to improve our websites by seeing what pages are visited and whether those visits result in purchases. Web beacons also allow our partner Razorfish to select and serve banner advertisements to your browser that you would be most likely to be interested in, as discussed in section below titled "How Our Business Partners Use Information."

3. How We Use Information

Purposes for Information Collection

There are three important reasons why we (working with our trusted business partners) collect information on our websites.

First, we collect Personally Identifiable Information to open your online shopping account, to complete online purchases, to answer your customer service questions and occasionally, to send to you information and email promotions about our products. We also collect information that you submit on our user-generated forum and sharing site, "Go Forth" (http://goforth.levi.com)

Second, we collect Public Information to help us keep track of information for the purposes of improving our website, improving our services and advertising, and increase the effectiveness of our advertising campaigns.

Third, we collect Public Information to provide you with tailored advertising that we believe you will be much more interested in than randomly-generated advertisements.

Disclosure and Sharing of PII

We will not sell, trade, or otherwise transfer any Personally Identifiable Information (PII) we collect about you to outside parties without providing you with advance notice and an opportunity to consent. "Outside parties" do not include companies wholly-owned by Levi Strauss & Co. or trusted business partners, such as GSI Commerce, who help operate and provide services on our websites.

We treat PII about you and collected by us as confidential, and we require, by contract, each of our business partners who may have access to any PII collected by us to treat as confidential any such PII. Our business partners, in turn, may share information with their own service providers pursuant to similar confidentiality restrictions.

We reserve the right to disclose any PII to the extent we reasonably believe that disclosure is required by law, to enforce our website policies, or to protect your's or others' rights, property or safety.

How Our Business Partners Use Information

We work with industry-leading business partners who help us operate our websites and provide important services to our customers and visitors.

Razorfish

Razorfish provides to us three important services.

First, it develops online advertising campaigns including creative ad design and purchasing of ad space on "Publishers," which are content sites, like NFL.com that offer space on their web pages for advertising. Publishers are organized into Networks of Publishers; Razorfish engages one or more Networks for various online advertising campaigns.

Second, Razorfish uses cookies and web beacons (through its technology partner, Atlas, and Networks of Publishers engaged by Razorfish) to provide us limited online tailored advertising, which currently consists of serving particular Levi's® and Dockers® banner ads to the browsers of recognized cookies. Razorfish may serve those ads both on our sites and on other sites where it recognizes your browser's cookie.

Third, Razorfish provides regular reports to us that show how successful a given online advertising campaign has been based on the web traffic and sales.

Razorfish, Atlas, and the Network of Publishers do not collect any Personally Identifiable Information (PII) or any other information that could reasonably be used to identify any particular individual. The use of cookies and web beacons on our sites results only in the collection of Public Information. Specifically, Razorfish (through Atlas) arranges for a banner ad to be served on a Publisher's page when it recognizes a cookie on a browser has previously been to either the Levi's® or Dockers® site. The browser is identified solely by an anonymous cookie, not by any PII. The banner ads invite web traffic by providing a "click-through" link to the Levi's® or Dockers® website.

We require Razorfish, by contract, to protect the confidentiality and anonymity of all information obtained from cookies and web beacons on our Levi's® and Dockers® sites. Razorfish has represented that it requires, by contract, that the Network of Publishers that it does business with protect consumer privacy rights.

Read Section 2, above ("How Do We Collect Information") for more on cookies / web beacons.

GSI Commerce

GSI Commerce uses cookies and web beacons (through its technology partner, Omniture) to keep track of what products were viewed and purchased at our Levi's® and Dockers® e-commerce sites and what areas or pages on our Levi's® and Dockers® sites are accessed. We use this information (called "analytics data") to improve the design and content of our websites, to help us learn things like what pages are most attractive to our visitors and what promotions our visitors like to see, and to gauge the success of our advertising campaigns.

The "analytics data" collected by GSI does not contain any Personally Identifiable Information (PII). Nor does GSI share any of the particular Public Information it collects at the Levi's® and Dockers® sites with any other of its clients. GSI may collect and aggregate website guest and customer information from multiple clients and share this Public Information with existing and prospective business partners, clients and advertisers. None of the aggregated information will contain any PII or information that identifies you or any PII.

GSI also provides all of the administrative and e-commerce services on the Levi's® and Dockers® sites. These services include web hosting, payment processing and authorization, order fulfillment and shipping, order tracking, returns processing, customer service, call and email center operation, fraud protection and credit risk reduction. GSI is thus exposed to PII. However, GSI is not authorized to discuss, disclose or make any use of any PII except as directly necessary to provide us with these services.

Read Section 2, above ("How Do We Collect Information") for more on cookies / web beacons.

We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.

From time to time, we partner with trusted third parties to design and operate contests or promotional events for our valued customers and visitors. Some of these contests and events may be online at our Go Forth website (http://goforth.levi.com) or related Levi's® sites. All Personally Identifiable Information (PII) and Public Information obtained through your participation in our promotional events will be subject to this Privacy Policy, as well as the privacy policies and practices of our promotional event partner. We will require, by contract, that our partners treat any PII and Public Information that may be obtained through a contest or promotional event in a manner consistent with this Privacy Policy.

Social Commerce and Other Third Parties

We may, from time to time, give limited amounts of our websites' "real estate" to third parties like social networks, such as Facebook, and one or more software application developers who specialize in social commerce, such as Social Amp. We provide this type of access to such third parties in order to generate interest in our products among the members of your social networks and also to permit you to get a sense for which of our products you and your friends may have a shared interest. The use of any functionality made available to you by a third party may result in information being collected about you by us or by the third party. Information collected through any such functionality will be considered Public Information under this privacy policy, but the third party's use of that information may be subject to its own restrictions. We make no promises as to the third party's intended uses or security. However, we promise to clearly mark any areas on our websites where third parties can collect information about you.

For example, we have agreed to permit Facebook's "Like" feature to run alongside many images of our product offerings. This feature not only allows you to "like" one of our products, which will impact the information displayed about you on the Facebook system, but also may be used to link particular products with Facebook users that have indicated they "like" that product. If a Facebook user indicates he or she likes a product, that user's Facebook photo, name and/or other "Everyone" Information (as that term is defined in Facebook's Privacy Policy) may be displayed alongside the product indicating he or she likes it. The actual information that may be derived from the Facebook system will depend on what privacy settings selections the Facebook user has made on Facebook.com. You should know that your interest in a product may post to your "News Feed" on Facebook and to your Facebook profile's "Wall" and "Info" pages. Therefore, the fact that you "like" one or more of our products may be made known to members of your Facebook network, depending on your privacy setting selections. Similarly, if a member in your Facebook network "likes" a product of ours, it will likewise post to his or her News Feed, Wall or Info pages. Finally, by "liking" one of our products, you consent to allow us to use that information, along with any Facebook "Everyone" Information that Facebook may provide to us, in either commercial or non-commercial ways, including but not limited to advertising or marketing for our products.

4. Your Choices Regarding Your Information

Use of PII: Promotional Communications

There are several ways in which you can control our use of any submitted PII in connection with promotional communications. When you set up an account, or click on "Manage Your Account" within the Help Desk area of one of our e-commerce websites (www.levi.com or www.dockers.com), you will have an opportunity to access, correct or update your choices/settings in this regard. You can also click the "unsubscribe" link at the bottom of any promotional emails we send to you. If you have any difficulty managing your communication preferences, please CLICK HERE to contact our Customer Service Department or email customerservice@levisstore.com.

Use of Public Information: Online Shopping Services and Targeted Online Advertisements

Online Shopping Services

As noted above in this Policy, a cookie is a unique computer file placed in your browser that distinguishes your browser from all other browsers. By recognizing your browser, our e-commerce partner, GSI Commerce (and its technology partner, Omniture) can provide you better online services. For example, cookies allow us to hold your shopping-cart selections when you navigate away and then return to the order page. Cookies also allow us to recognize you as an account holder when you return to our Levi's® or Dockers® sites. Most browsers accept cookies automatically. We recommend that you leave cookies "turned on" so we can offer you a better shopping experience on our sites.

However, if you wish to prevent cookies from being accepted, most internet browsers allow you to do so- e.g., in Internet Explorer, click "Tools," then "Internet Options" and adjust your cookie settings on the "Privacy" tab (e.g.; the "Block All Cookies" setting blocks all future cookies and renders all existing cookies unreadable by websites). For more information, please check your browser's technical information and/or visit http://www.aboutcookies.org, which is a helpful informational site on cookies. Please note that preventing your browser from accepting cookies also prevents Levi Strauss (or any company) from tracking your browser for purposes of targeted ads. However, it may also disable or interfere with shopping features on our sites or other sites that you may visit. Please read below to find out how you can opt out of targeted online ads, without disabling cookies.

Social Commerce

As mentioned above, we may obtain information made publicly available by third parties for use on our website, and we may permit third parties like social networks to utilize portions of our website for social commerce purposes. If you do not wish to have such information shared with the public, then visit the social network and determine how best to restrict that information.

Targeted Online Advertisements

As noted above, our advertising partner, Razorfish/Atlas (as well as Networks of Publisher sites engaged by Razorfish/Atlas), place cookies on your browser to keep track of your interactions with our sites for purposes of serving you targeted banner ads. We believe these tailored ads are more useful to you than randomly-generated ads because they are tailored to your shopping and product interests.

However, to OPT-OUT of receiving targeted ads and from being tracked for targeted ad purposes through cookies issued from our sites (including cookies issued by Networks of Publishers), please follow these OPT-OUT STEPS:

STEP 1: Go to the National Advertising Initiative ("NAI") site: http://www.networkadvertising.org

STEP 2: Select the "Consumer Opt-Out" tool, which is prominently featured on the NAI homepage

STEP 3: Under the "Opt-Out Status" section, choose "Select All" and then "Submit"

STEP 4: Under the "Opt Out of NAI Member Ad Networks" section on the following page, ensure that ALL of the NAI networks have been selected for opt-out, and then hit "Click here to continue" at the bottom of that page

STEP 5: Under the "Opt-Out Status" section on the following page, confirm that you have received an "Opt-Out Cookie" from each of the NAI networks

Because we contractually require Razorfish to work only with Networks of Publishers that are NAI members (including Razorfish?s technology partner, Atlas), the OPT-OUT STEPS will stop all targeted banner ads from Levi Strauss and will stop the Networks from tracking your browser through cookies issued from our sites. Please note that the OPT-OUT STEPS steps cannot prevent all online advertising (e.g.; you may still get randomly generated ads). Please also note that the OPT-OUT STEPS actually result in "opt-out cookies" being placed on yur browser, which inform NAI members not to track or serve targeted ads to your browser. Thus, if you subsequently delete all your cookies, the NAI opt-out cookies will also be deleted. Please be careful in managing your cookies and browser settings. If you have any difficulty or questions about the OPT-OUT STEPS, please contact us at the email, telephone number and/or postal address provided below.

5. Links to Other Websites

Levi Strauss & Co. websites may contain "links" to other websites. We recommend that you check the specific privacy policy of any site before providing any PII or allowing Public Information to be collected.

6. We Do Not Collect Children's Information

Levi Strauss & Co.'s websites are not intended to be directed towards individuals under 13 years of age ("Children"). We do not knowingly collect any PII from Children. If any Children contacts us and provides PII, we will take reasonable measures to alert a parent or legal guardian and also to delete such information.

7. Safeguarding Your Information

Information you provide to us is protected from public access by a password that you provide upon registration on one of our brand-focused websites. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel your password, or if you become aware of any loss, theft or unauthorized use of your password, please click here to contact our Customer Service Department. We use Secure Socket Layer (SSL) technology to encrypt transmissions of sensitive information from your computer to our servers.

We require our trusted business partners, by contract, to protect information obtained from our websites. Our business partners, in turn, require their partners to contractually agree to similar restrictions.

8. Contact Us Regarding Your Information

If you have any questions or concerns about Levi Strauss & Co.'s Online Privacy Policy, please send an email to customerservice@levisstore.com; call us Toll-Free at 1-866-290-6064; or write to us at:

Levi Strauss & Co.
Associate General Counsel
1155 Battery Street
San Francisco, CA 94111

Please be assured that any Personally Identifiable Information that you provide in communications to the above email, telephone number and postal address will not be used to send you promotional materials.

9. Online Updates to the Privacy Policy

If we modify this Privacy Policy, we will post the revised Privacy Policy on this website. We also may post a notice on this website or send an email describing the changes. You should check this website regularly to see if any recent changes to this Privacy Policy have occurred.

We will not make any change to this Privacy Policy that will change our collection and use of any PII without first obtaining your consent.

10. Your Consent

By providing personal information to us through our website or through our customer service department in connection with our website, you're agreeing to let us collect and use your personal information as we describe in this Privacy Policy.

More information about WHAT INFO WE COLLECT on our websites

INFORMATION COLLECTED AND METHODS

Levi Strauss & Co.®
http://www.levistrauss.com

User-Generated Content & Social Networking Information (Public Information)
N/A

User-Submitted Info (PII)
N/A

Cookies (Public Information)
N/A

Web Beacons = (Public Information)
N/A

Signature®
http://www.signaturebylevistrauss.com

User-Generated Content & Social Networking Information (Public Information)
N/A

User-Submitted Info (PII)
N/A

Cookies (Public Information)
N/A

Web Beacons = (Public Information)
N/A

Levi's®
http://www.levi.com

User-Generated Content & Social Networking Information (Public Information)
Friend's Store (Facebook Friends Like Feature)

User-Submitted Info (PII)
Account Set-up:
-Name
-Address
-Phone Number
-Email
-Credit Card Number
Customer Service:
-Name
-Email

Cookies (Public Information)
-Cookies of Razorfish (and its technological partner Atlas) and Razorfish's Network of Publishers
-Cookies of GSI Commerce

Web Beacons = (Public Information)
-Web beacons of Razorfish (and its technological partner Atlas) and Razorfish's Network of Publishers
-Web beacons of GSI Commerce

Dockers®
http://www.dockers.com

User-Generated Content & Social Networking Information (Public Information):
N/A

User-Submitted Info (PII)
Account Set-up:
-Name
-Address
-Phone Number
-Email
-Credit Card Number
Customer Service:
-Name
-Email

Cookies (Public Information)
-Cookies of Razorfish (and its technology partner Atlas) and Razorfish's Network of Publishers
-Cookies of GSI Commerce

Web Beacons = (Public Information)
-Web beacons of Razorfish (and its technology partner Atlas) and Razorfish's Network of Publishers
-Web beacons of GSI Commerce

Go Forth
http://goforth.levi.com

User-Generated Content & Social Networking Information (Public Information):
User Posts
-Photos
-Music
-Text
-Videos

User-Submitted Info (PII)
Account Set-up:
-Name
-Address
-Phone Number
-Email
-Credit Card Number
Customer Service:
-Name
-Email

Cookies (Public Information)
N/A

Web Beacons = (Public Information)
N/A

More information about HOW WE USE INFO collected on our websites

PURPOSES AND USES OF COLLECTED INFORMATION

Levi Strauss & Co.®
http://www.levistrauss.com

User Forums / Blogs / Sharing
N/A

Online Shopping / Customer Service
N/A

Web Analytics
N/A

Tailored Advertising
N/A

Signature®
http://www.signaturebylevistrauss.com

User Forums / Blogs / Sharing
N/A

Online Shopping / Customer Service
N/A

Web Analytics
N/A

Tailored Advertising
N/A

Levi's®
http://www.levi.com

User Forums / Blogs / Sharing
N/A

Online Shopping / Customer Service
All e-commerce, web hosting and administrative services provided by GSI Commerce

Web Analytics
-Cookies of Razorfish (and its technology partner Atlas) - for identifying cookies on browsers that are routed from banner ads on Publishers back to Levi's® site
-Cookies of GSI Commerce - for identifying cookies on browsers visiting Levi's® site, and to support e-commerce (e.g., holding items in shopping cart)

Tailored Advertising
-Web beacons of Razorfish (and its technology partner Atlas) and Razorfish's Network of Publishers - for identifying cookies of browsers visiting Publisher sites so as to facilitate serving of tailored Levi's® ads
-Web beacons of GSI Commerce - for measuring web metrics, e.g., site usage, products viewed and purchased, etc.

Dockers®
http://www.dockers.com

User Forums / Blogs / Sharing
N/A

Online Shopping / Customer Service
All e-commerce, web hosting and administrative services provided by GSI Commerce

Web Analytics
-Cookies of Razorfish (and its technology partner Atlas) - for identifying cookies on browsers visiting Dockers® site, and to support e-commerce (e.g., holding items in shopping cart)
-Cookies of GSI Commerce - for identifying cookies on browsers visiting Dockers® site

Tailored Advertising
-Web beacons of Razorfish (and its technology partner Atlas) and Razorfish's Network of Publishers - for identifying cookies of browsers visiting Publisher sites so as to facilitate serving of tailored Levi's® ads
-Web beacons of GSI Commerce - for measuring web metrics, e.g., site usage, products viewed and purchased, etc.

Go Forth
http://goforth.levi.com

User Forums / Blogs / Sharing
Go Forth intended to be user-generated forum for posting text, pictures, photos and videos and engaging in an online community

Online Shopping / Customer Service
N/A

Web Analytics
Cookies belonging to our advertising agency, Wieden + Kennedy - for identifying cookies on browsers visiting Go Forth and keeping track of registered-users that may navigate away from page and then return

Tailored Advertising
Web beacons of Wieden + Kennedy - for keeping track of web metrics (e.g., site usage, areas accessed, viewed posts, videos, photos, etc.)